Certified Compensation Professional (CCP) Practice Exam 2025 – Complete ETA Study Guide

Enhanced service features significantly increase the appeal of a bank card program to cardholders because they provide additional value and convenience that can differentiate the program from competitors. These features may include rewards programs, fraud protection, purchase insurance, travel benefits, and other value-added services that enhance the overall user experience. When cardholders see that they can gain more from their card usage through these added services, they are more likely to be attracted to and remain loyal to that bank's card program.

Service features directly address the needs and preferences of consumers, making the experience more enriching and enhancing customer satisfaction. As banks compete for cardholder loyalty, offering robust service features becomes crucial in drawing in consumers and providing reasons for them to choose one card over another. This approach not only meets customer expectations but can also lead to increased usage and engagement with the card program.